You all know that content marketing is the way to go in 2020, but do you know how to make your posts stand out from the crowd of similar articles? More than 90% of digital marketers craft content to generate leads and build relationships with their audiences, so you’ll have to be extremely creative in order to win over the target group and outperform competitors.
The answer to the content creation riddle is not easy, but there are many tricks to use here. In this article, we will show you 10 tactics to make great content for your audience and increase website traffic.
Let’s take a look!
1. Write About Interesting Topics
No matter what you do or what types of business you’re running, keep in mind that website content must be unique and interesting. Reports prove that 80% of users never make it past the headline because they are not interested in a given topic. This is exactly why you should focus on interesting and trendy topics, events, or phenomena to attract as many readers as possible.
2. Write Amazing Headlines
This tip goes hand in hand with the first one. Namely, the job is not over when you find the right topic for your new post. On the contrary, now you have to give it a proper form and think of an amazing headline.
Small details such as numbers or humor usually work well, but you can also try a tool like CoSchedule Headline Analyzer to simplify the process. It’s a user-friendly platform that can evaluate your headline ideas and give you suggestions on how to improve them. All you have to do is to paste the title to the CoSchedule analytics box and you’ll get the results in seconds.
3. Solve Practical Problems
What is the ultimate purpose of your content? The answer is easy, but too many marketers tend to forget it – the goal is to solve practical problems and give people what they are looking for. You should listen to the requests of your typical followers and use their insights as an inspiration for new posts.
4. Publish Multimedia Content
Blog posts are the main content format for the vast majority of websites, but you should not forget to use other types as well. After all, we live in the visual universe where Instagram and YouTube generate tons of traffic, so you have to indulge the audience and come up with something more than a text post.
Luckily enough, the list of possibilities is very long as you can create:
- Videos and GIFs
- Animations and illustrations
- Images and memes
- Charts and graphs
- Audio podcasts
5. Mind the SEO
Search engine optimization (SEO) was, is, and will be a dominant force in digital marketing. A study shows that 93% of all traffic comes from a search engine, which means that you have to identify and use the most relevant keywords if you want to ensure a higher ranking in search engine results.
We strongly recommend you to focus on longtail keywords because they add context to the posts and help Google and other search engines to evaluate and index fresh content faster and easier.
6. Don’t Forget Internal Linking
Inbound links prove the authority of your website but don’t forget that internal links also play a big role in traffic generation. After all, why wouldn’t you redirect users to other useful pages on your website?
The only thing that matters is to make it relevant and recommend visitors to read stories that are closely related to the current topic. That way, your internal links will be both useful and credible.
7. Publish Content Consistently
Do you know that websites publish more than four million blog posts every day? It’s a clear sign that marketers have to be diligent and publish content consistently if they want to generate enough traffic.
Besides that, it is the only way to ensure user engagement, make people remember your brand or business, and convince them to keep coming back to your site.
8. Promote Website Content
Another thing you need to do is to promote website content on multiple channels to reach as many users as possible. You can use a variety of communication platforms, but the common channels include:
- Email subscribers: Use the existing fan base to promote new posts.
- Social networks: The likes of Facebook and Twitter can help you to maximize reach.
- Advertising: If your new post is very important to the business, don’t be shy to promote it through advertising.
9. Optimize Website
Content quality is the most important factor traffic-wise, but don’t forget to optimize your website to give the content the extra push. The two basic activities are:
- Mobile optimization: The majority of web traffic comes from mobile devices, so make sure to optimize your website for smartphone experiences.
- Page load speed: Users expect a webpage to open in two or three seconds maximum, so do your best to speed up the site.
10. Analyze Your Strategy
The last tip on our list is to analyze your content creation strategy to identify the pros and cons. A simple and free platform such as Google Analytics will help you to understand the preferences of the target audience and eliminate topics and formats that proved to underperform.
At the same time, you can spend more time creating posts similar to the ones your audience enjoyed the most. The bottom line is that data analytics will make your content creation strategy better and hence able to drive more traffic to your website.
Creating amazing website content is not easy, but the process is much simpler if you use the right tools and techniques. In this post, we showed you 10 practical ways to make great content for your audience and boost website traffic. Remember our tips and make sure to use them in everyday work, but don’t hesitate to write a comment if you have additional questions or suggestions to share with us!