Exactly what are the skills that digital marketing freelancers should have?
The first thing you should do is adjust your expectations since many freelancers often spend their time going in circles and multitasking. This often results in a chaotic situation where they only have half of a post done, a quarter of a tweet, a meeting with a client in 15 minutes, etc.
As you can see, they are always in the middle of something and there are always things they need to finish. The truth is, with digital marketing, there is always a lot to learn and it is possible to become an expert in the entire digital marketing field or you can simply choose a particular skill and then specialize in it. So, it is best to always keep track of marketing trends.
For example, read this article from EMR.
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Also, read 7 High Paying Jobs In Digital Marketing
Many people hate to receive email blasts, newsletters, etc. As a result, it is essential that marketers know how to create high-quality emails, outreach emails, and newsletters. This is actually a highly valuable skill and email marketers should work diligently to improve the quality of their copy so that it can be useful in other aspects of digital marketing freelancing.
Some of the things you will learn about include:
- Asking people if they are willing to get emails from you (GDPR)
- Finding the right email tool to use such as Mailchimp, NinjaOutreach, etc.
- Crafting the best email headline (tips here)
- Writing excellent copy for the body of the email
- Using an effective CTA
- Learning about the art of following up – up to 5 times
- Getting rid of inactive email subscribers
If you’re looking for good examples of effective email newsletters, I’ve found this particular one that will provide excellent inspiration.
Tip: Do note that even though you may write an amazing email it doesn’t matter if the recipient doesn’t actually get it in their inbox. Therefore, you should use spam checker tools such as MailGenius that will ensure your mails are actually delivered to the intended person’s inbox and it is opened instead of automatically going to their spam folder.
SEO & Content Marketing
If you are already great at writing and have an amazingly fast typing speed, then you can skip this section. It is no secret that content marketing is absolutely everywhere that you look.
All you need to do is look at all the content that is online, on billboards, on Amazon product descriptions, etc. As a result, being skillful in content marketing is truly a fantastic skill that is critical for a good digital marketer.
To showcase some stats, welcome emails usually have a staggering 82.5% open rate which means it is one of the best opportunities you have to charm your audience and pitch them.
Additionally, you will also need to understand and master SEO. This includes learning how to optimize your website, improve your website’s speed, build backlinks, do outreach and more.
Even though this is quite challenging it pays quite well where you can earn at least $500 per month.
Even though I’m not personally very experienced in analytics, you should always strive to measure absolutely everything.
This is one of the great benefits of digital marketing as everything generates data. When doing analytics, you should use a three-prong approach where you obtain the raw data then analyze it and then interpret it accordingly.
One of the most important things you can do as a digital marketer is to make decisions based on data analysis.
Google Analytics Academy provides a free online course where you can learn more about Google’s tools so that you can learn how to use them as well do proper data analysis so you can take charge of your client’s websites.
There is also an excellent post that you should read about analytics for Google ads, Facebook and Social Media that was done by Link Humans.
Facebook has a great ads manager, however, many people and businesses find it very confusing and complicated to understand. As a result, this is the perfect opportunity for you since there are many businesses that want a digital marketer to come and manage all of their social media ads. It is possible for you to do this for many businesses as it is not a full-time job.
The main part of managing social media ads would be optimizing and monitoring them. You should also learn about sentiment analysis which will enable you to become more skilled at optimizing ads.
Of course, this is all quite scary since the ad manager looks quite complex and puzzling. However, once you do some research, you will learn how to properly use the ads manager and be able to use it as part of your service offerings.
Thankfully, it is not necessary to pay for ad management courses on Udemy as there are many free sources of information online. It is best to create your own fake social media page and then experiments with creating ads for it so that you can play around, practice and learn.
With that said, it is essential that you learn both copywriting and design as well as learn about your target audience and what they want and need. Then, you will need to develop the skills to convert this audience into paying customers and one fantastic resource that will help you to do just that is Facebook Blueprint.