To combat with fake news and fake information in search results google announced “The Trust Project”. The Trust project founded by Craig Newmark of Craigslist, but it is taken over by the Markkula Center for Applied ethics at Santa Clara University based in Northern California.

More than 75 organizations are working on this project. Their main is developer indicators which provide people the ability to distinguish between fake or misinformation and quality journalism.

It is funded by google. In the first of step of The trust project 8 indicators were released for the newsroom to add to their content . This indicators help readers to understand the type of content or story they are reading, about its author and how the article is formed.

Continue reading full story @searchengineland